Donna Smith

Donna Smith is a web developer and digital entrepreneur based in Greenock, United Kingdom. She founded AppzJoy in 2026 with a straightforward mission: make professional web development accessible to startups, agencies, and entrepreneurs through a flat-rate subscription model that eliminates the unpredictability of hourly billing and agency retainers.

Before founding AppzJoy, Donna built and scaled web applications across a range of industries, working with startups and agencies on everything from MVP prototypes to production SaaS platforms. That experience gave her a clear view of how broken the traditional development market is for founders: agencies are expensive and slow, freelancers are unpredictable, and hiring in-house requires management overhead that most early-stage teams can not afford.

AppzJoy is her answer to that problem. For $3,997 per month, clients get unlimited web development requests worked on one at a time, with defined delivery windows: landing pages in 3 to 5 days, websites in 5 to 7 days, and MVPs in 2 to 4 weeks. Everything is built on a modern stack of React, Next.js, Tailwind CSS, Node.js, and MongoDB. Clients own 100% of the source code and can pause or cancel anytime.

Donna writes the AppzJoy Insights series to share practical knowledge on MVP development, landing page strategy, and the web development industry for startup founders and agency owners.